Defying Gravity

February 15th, 2009   |     |   No Comments

From Breene Kerr

As we hurtle towards our release date for our new website hosting service, a lot is on the line. That means we need to focus our efforts while broadening our appeal. On Friday, we decided to make a few minor tweaks to the administrative tools, allowing customers with existing web sites to keep those web site active while at the same time using our technology to add a media gallery and its enabling database. This should be attractive to people with a large investment in their existing web site and for those that simply want to take a evolutionary path to updating their online presence.

We are able to do this by allowing customers to optionally “turn off” the home page and other stand-alone website features and simply direct traffic right to the video gallery which will be registered as a .tv domain. We’ve also added a handy feature to make navigating back to the customer’s existing .com home page a simple, one click command (just click the embedded customer logo).

Don and I have a venture presentation scheduled for Friday, February 20th and will be showing the web facing interface of our new sites at that time. I will post it here first.

As we look forward to that presentation at Vantage Point Venture Partners, I am mindful of the changed business and financial environment that we are navigating. A quote from Tom Chaffee of Institutional Investment Partners (IVP) as his firm joined Benchmark Capitol in placing a $35M investment in Twitter says it all. “We are trying to find the ones like Twitter that are defying gravity,” Chaffee said. “Because the gravity is pretty heavy right now.”