Taking Asset Management back to the basics

February 25th, 2009   |     |   No Comments

In un-certain times, people gravitate toward the basic necessaties, and the comforts of what they know is safe

If I ask ten people about digital asset mangement, or content management, I get 6-7 different answers, and they all take a couple minutes to explain. Since we formed Mavric, I am always trying to understand the awareness of DAM (digital asset management) in the general marketplace. We have complex technology and our team is always working on a simpler way to explain what we do in the most general terms that help a typical business  experience what we all know is a very important technology to preserve, manage, share and publish a company’s priceless media assets.

We have spent over a year offering hosted media asset management tools to digital media professionals and to small to medium business. Overall, even though I have 15 years in the business I have continued to struggle with a message I could get across to general business people in 30 seconds or less. Some say it’s because I talk too much. That may be true, but additionally, I believe it is symptomatic of why our business remains in the early adoption stage.

Recently, Mavric engaged in a new product development effort that is ready for beta release. We have completely overalled our approach to creating revenue in the digital asset management marketplace. WHY? Experience has taught us that the average business, marketing communications professional, or digital media prosumer really just wants a way to easily catalog, store, use, share and possily sell their video and photos. More importantly and simply, clients tell us they just want a way to easily integrate this capability with their website and show their work, or collaborate with others on a project.

Mavric Media’s new product is easy to explain. Come here and setup a complete “video” (on demand rich media) web site in 5 minutes for $59 per month. In early surveys, our potential clients get it. They do not care that it’s a $100,000 DAM software system underneath. They care about an easy to use gallery of their videos, images, and documents.

We are ready to actively talk about this product and in a couple of weeks or less, introduce a “back to the basics” approach to the marketplace. More simply, if you want to get on with your business, Mavric Media has the fastest, simplest, most cost effective way to build a complete website. You get your own unique domain name, unlimited email, and high quality website INTEGRATED with our multi-media gallery which allows you to easily load, storage, organize, share and publish video, images, and other rich media. This gallery will offer a very unique 3D wall viewer that not only provides a WOW factor, but a very fast visual browsing experience.

For more information, send email to sales@mavricmedia.com or stay tuned in here for the latest news.

Defying Gravity

February 15th, 2009   |     |   No Comments

From Breene Kerr

As we hurtle towards our release date for our new website hosting service, a lot is on the line. That means we need to focus our efforts while broadening our appeal. On Friday, we decided to make a few minor tweaks to the administrative tools, allowing customers with existing web sites to keep those web site active while at the same time using our technology to add a media gallery and its enabling database. This should be attractive to people with a large investment in their existing web site and for those that simply want to take a evolutionary path to updating their online presence.

We are able to do this by allowing customers to optionally “turn off” the home page and other stand-alone website features and simply direct traffic right to the video gallery which will be registered as a .tv domain. We’ve also added a handy feature to make navigating back to the customer’s existing .com home page a simple, one click command (just click the embedded customer logo).

Don and I have a venture presentation scheduled for Friday, February 20th and will be showing the web facing interface of our new sites at that time. I will post it here first.

As we look forward to that presentation at Vantage Point Venture Partners, I am mindful of the changed business and financial environment that we are navigating. A quote from Tom Chaffee of Institutional Investment Partners (IVP) as his firm joined Benchmark Capitol in placing a $35M investment in Twitter says it all. “We are trying to find the ones like Twitter that are defying gravity,” Chaffee said. “Because the gravity is pretty heavy right now.”

Software Development

February 13th, 2009   |     |   No Comments

It’s friday the 13th and we are reviewing our upcoming web site hosting service.  Most of the hard coding is done, including everything powering the signup and site editing processes.  The look  and feel of the website is coming next.

An example of a video template for our new hosting service

February 13th, 2009   |     |   No Comments

Got Video?

February 8th, 2009   |     |   No Comments

Mavric Media’s new web site hosting service beta release is February 20th. Launching March 1st, this service allows users to add, change or delete videos to their web site instantly.

Our new hosted web sites with Media Gallery

February 5th, 2009   |     |   No Comments

Mavric Media knows a lot about hosting multi-media databases and sending large files over the Internet. With the introduction of our next generation media asset management system, we want to use that expertise to simplify the process of creating web sites with video and other media rich content. The template based system means that a custom branded web site with video content can be up and running in just 15 minutes. Our customers are in complete control of their video content and can update or change video content easily with no HTML programming or complex file conversion required.