Defying Gravity
From Breene Kerr
As we hurtle towards our release date for our new website hosting service, a lot is on the line. That means we need to focus our efforts while broadening our appeal. On Friday, we decided to make a few minor tweaks to the administrative tools, allowing customers with existing web sites to keep those web site active while at the same time using our technology to add a media gallery and its enabling database. This should be attractive to people with a large investment in their existing web site and for those that simply want to take a evolutionary path to updating their online presence.
We are able to do this by allowing customers to optionally “turn off” the home page and other stand-alone website features and simply direct traffic right to the video gallery which will be registered as a .tv domain. We’ve also added a handy feature to make navigating back to the customer’s existing .com home page a simple, one click command (just click the embedded customer logo).
Don and I have a venture presentation scheduled for Friday, February 20th and will be showing the web facing interface of our new sites at that time. I will post it here first.
As we look forward to that presentation at Vantage Point Venture Partners, I am mindful of the changed business and financial environment that we are navigating. A quote from Tom Chaffee of Institutional Investment Partners (IVP) as his firm joined Benchmark Capitol in placing a $35M investment in Twitter says it all. “We are trying to find the ones like Twitter that are defying gravity,” Chaffee said. “Because the gravity is pretty heavy right now.”
Tags: hosted video website, media asset management, media gallery